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bitso-business-white
Group 42
Stablecoin Landscape in Latin America
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Stablecoins in LATAM went from hype to habit in just six months and the data proves it. Adoption doubled, new verticals like gaming exploded and almost half of all volume now comes from FX, treasury, and arbitrage. Mexico and Brazil lead the race with Colombia and Argentina catching up fast. 
Stablecoins in LATAM went from hype to habit in just six months and the data proves it. Adoption doubled, new verticals like gaming exploded and almost half of all volume now comes from FX, treasury, and arbitrage. Mexico and Brazil lead the race with Colombia and Argentina catching up fast. 

Why it matters

Adoption
signal

Patterns from 1,300 institutional clients. Stablecoins’ share doubled from H2’24 to H1’25—clear greenlight to pilot or scale.

Fast
ROI

Payment aggregators (+68%) and gaming (5.3×) emerge as the highest-return verticals for BD and partnerships.

Treasury
impact

FX, treasury, and arbitrage = 45% of processed volume; faster settlement and lower costs lift SLAs and margins.

GTM
edge

Mexico leads (47%) with strong growth in Brazil, Colombia, Argentina; single-API pay-ins/outs and FX across U.S. + LATAM cut complexity and speed up production.

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